Is Facebook Shops a good move for your business? 

Facebook has launched Facebook Shops, a service that will allow businesses to display and sell products on its platforms.

Mark Zuckerberg, Facebook’s CEO, is positioning Facebook Shops as a tool for small businesses, many of which have had to close their doors and move online due to the coronavirus pandemic.

However, for such a large corporation offering the service for free – will it be efficient for the surge of retailers selling on the diluted marketplace? 

The flaws of Facebook Shops 

• Long loading time

The Facebook app is extremely heavy and takes a while to load properly. Nearly 70% of consumers admit that page speed influences their likeliness to buy, with an average consumer leaving the page after three seconds – customers may become impatient and leave your store for a faster competitor.

• Highly competitive  

With almost one million businesses already signed up, and an estimated three million more to sign up, Facebook Shops will be a highly competitive marketplace.

How will you keep ahead of your competitors by using the same platform as them? 

• Diluted marketplace 

With the vast number of businesses using this platform and free service – the software system may not perform to the standard of a professional ordering system, such as Mercury Order.

 

• It may be free, but it could cost you customers

 

A recent study found 86% of buyers are willing to pay more for a great customer experience. Although it attractive that Facebook Shops is a free service – a positive customer experience with your virtual store is crucial to representing your brand in a positive light.

Mercury Order is a faster and simpler alternative to Facebook Shops 

Mercury Order Retail allows retailers to gain a competitive advantage by outsourcing a super-fast and easy-to-use software which can be set up in minutes and quickly integrated into your inventory system.

Differentiate from competitors with a high-quality online selling system. Mercury Order allows retailers to easily customise their storefront by uploading their logo, primary colours and images before starting to trade in double quick time. 

For the cost equivalent to a couple bags of groceries per month, Mercury Order is an investment worth paying for.

Many businesses were forced into selling online during lockdown or have ultimately found it an essential to remain competitive or recoup losses. It is imperative that in this competitive market, retailers attain and retain customers with a state-of-the-art ordering system. 

Contact our team today to get your business, selling online. 

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